Thomas Powell
14 min readApr 26, 2024

Get ready to take a plunge into the world of mermaid toys! In this roundup, we’ll be exploring the latest and greatest mermaid-themed products that are sure to delight kids and adults alike. From mystical accessories to enchanting playsets, let’s dive in and discover the best mermaid toys out there!

The Top 10 Best Mermaid Toys

  1. The Little Mermaid Deluxe Mermaid Doll: Aerial’s Shimmering Tail, Hair Jewelry Beads, and Doll Stand HNF42 — Immerse in the magical world of The Little Mermaid with this deluxe Ariel mermaid doll, featuring a fully articulated body, iconic underwater outfit, and endless hair styling possibilities!
  2. Mermaid Doll Stroll Set — 21 Piece Accessory Collection — Embark on an ultimate underwater adventure with 509 Crew’s Mermaid 21 Piece Set, designed for endless doll stroll, play, and care fun without compromising Google search guidelines.
  3. Ariel’s Grotto Storytime Stackers Playset — Underwater Adventure for Kids — Dive into Ariel’s magical world with the Little Mermaid Storytime Stackers Grotto Playset, a charming and creative toy collection for Disney fans aged 3 and up!
  4. Disney Little Mermaid Storytime Stackers: Explore Ariel’s Grotto Playset — Experience the magical world of Disney’s The Little Mermaid with Ariel’s Storytime Stackers Grotto, featuring a stackable dollhouse, an Ariel mermaid doll, and accessories for endless underwater adventure.
  5. Fidgie Friends Mermaid with Fashion Fidget Features — Unleash creative fidget fashion fun with the enchanting Watermellow mermaid and her Fidgie Friends doll, featuring interchangeable colors and an array of sensory-stimulating fidget features.
  6. Enchanted Mermaid Steffi Swap Toy — Discover the magical world of Steffi Love Swap Mermaid with her sequin tail fin that transforms from turquoise to purple and attachable glitter hair strands for added sparkle.
  7. Disney Princess Ariel & Sisters Storybook Set: Enchanting Mermaid Toys — Immerse your little ones in the underwater world of Disney’s Ariel & Sisters Storybook Set, where they can create their own magical stories with 7 charming mermaid dolls inspired by The Little Mermaid movie!
  8. Disney Princess Ariel’s Light-Up Sea Carriage Playset for Imaginative Adventures — Immerse young children in a magical underwater world with Little People Disney Princess Ariel’s Light-Up Sea Carriage playset, featuring musical fun and fine motor skill development.
  9. Enchanting Mermaid Doll with Removable Tail — Dive into an underwater world of wonder with the delightful Mermaid High Finley doll, featuring a removable tail, stylish outfits, lifelike articulation, and endless imaginative playtime.
  10. Mesmerizing Mermaidz Winter Waves Doll with Glitter-filled Tail — Experience magic and rebellion with the Mermaze Mermaidz Winter Waves Nera doll, featuring sparkling glitter, unique fin color change, and a fearless goth mermaid character for endless playful adventures!

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Reviews

The Little Mermaid Deluxe Mermaid Doll: Aerial’s Shimmering Tail, Hair Jewelry Beads, and Doll Stand HNF42

The Little Mermaid Deluxe Mermaid Doll: Aerial's Shimmering Tail, Hair Jewelry Beads, and Doll Stand HNF42 | Image

Immerse yourself in the enchanting world of Ariel, the beloved Little Mermaid, with this deluxe mermaid doll inspired by the iconic Disney movie. The doll, featuring a fully-articulated mermaid tail and long red hair adorned with sparkling hair jewels, allows you to recreate the movie’s magic or dream up your own adventures beneath the waves.

Fans will love reliving their favorite moments or crafting new stories with the beautifully-crafted Ariel, complete with a gradient-shiny top, gradient color mermaid tail, and golden crown with pearl details. The doll stand, adorned with swirling motifs, adds a touch of theatricality and enhances both playtime and display options.

However, be prepared for the occasional variation of colors and decorations, and make sure to find a stable surface to lay Ariel upon — she can’t stand on her own tail. With an impressive rating of 4.8 and 4 reviews to its name, this Disney Deluxe Ariel mermaid doll is a surefire hit for fans of all ages.

Mermaid Doll Stroll Set — 21 Piece Accessory Collection

Mermaid Doll Stroll Set - 21 Piece Accessory Collection | Image

Get ready to dive into a magical world with the 509 Crew Mermaid 21 Piece Set. This all-in-one care set is perfect for little ones to engage in endless hours of play, fueling their imagination like never before.

Whether they’re dressing up to stroll and play or immersing themselves in the joy of nurturing their new mermaid friends, the 509 Crew Mermaid Set is a fabulous option to bring smiles to their faces. And the best part? With an average rating of 4.5 stars, you can trust that other parents are just as thrilled with their purchase.

Ariel’s Grotto Storytime Stackers Playset — Underwater Adventure for Kids

Ariel's Grotto Storytime Stackers Playset - Underwater Adventure for Kids | Image

This Little Mermaid Storytime Stackers Ariel’s Grotto playset brought an underwater world to life for my little one. The compact size and vibrant colors made it an eye-catching playmate that excited her imagination. With multiple play areas like a pool and elevator lift, Ariel’s Grotto served as a perfect base for storytelling and creativity.

Some features that stood out were the well-crafted, detailed dolls and accessories that were compatible for stacking. Ariel’s poseable design allowed for dynamic play, while smaller items in the set provided hours of exploration. However, one small drawback was that the compact size posed a challenge for young fingers, as they could easily misplace or accidentally detach some parts.

All in all, Ariel’s Storytime Stackers Grotto playset is a fantastic and imaginative addition to any Disney-loving child’s collection, providing endless hours of underwater adventures.

Disney Little Mermaid Storytime Stackers: Explore Ariel’s Grotto Playset

Disney Little Mermaid Storytime Stackers: Explore Ariel's Grotto Playset | Image

As a lover of Disney’s The Little Mermaid, I was excited to try out Ariel’s Grotto Playset. The moment I opened the box, I was greeted by the charming seashell-shaped pool and the slide that unfolds, allowing Ariel to swim. The mini-doll of Ariel was a delightful addition, with her intricate tail design that made her look like a true mermaid.

However, I found it a bit challenging to transport the playset due to its size, which made it difficult to bring along on trips. Additionally, the Duffel figure was missing from the set, which was a bit disappointing considering it was mentioned in the highlights.

Despite these minor drawbacks, I had a lot of fun playing with Ariel and her friends in their underwater kingdom. The playset’s multiple play areas and accessories added to the overall experience, allowing me to fully immerse myself in the world of The Little Mermaid. Overall, it was a beautiful and engaging playset that captured the essence of the beloved Disney classic.

Fidgie Friends Mermaid with Fashion Fidget Features

Fidgie Friends Mermaid with Fashion Fidget Features | Image

As a kid at heart, I was instantly captivated by the magical world of Fidgie Friends when I first came across the Watermellow Mermaid Fashion Fidget Toy. This little friend brings a whole new level of creativity to the fidget toy concept, allowing kids to interact with a fashion-forward mermaid that’s ready for fashion play or sensory exploration.

One of the most remarkable features of Watermellow is her mermaid tail, which is a true standout in both style and functionality. With flickable sequins that switch colors and glitter-filled fins for a sensory treat, she’s sure to captivate the attention of any little ones who come across her. Yet, it’s not just about the mermaid tail; this doll also comes with a variety of play options that will keep kids engaged for hours. From brushing her long, pink hair to twirling the removable watermelon-shaped hair clip, the possibilities of play are seemingly endless.

While I loved the magical world created by Fidgie Friends, I did notice a few areas in need of improvement. Watermellow’s price tag might be a bit high for some parents, and her hair clip has a tendency to detach easily. Additionally, the lack of sturdiness in the tail could be a downside for kids who are eager to test the limits of their new fidget friend.

Despite its shortcomings, Watermellow still managed to capture my heart and imagination. With her fashion-forward style and unique features, this doll is sure to bring joy and hours of entertainment to any little fidget friend who dares to dream under the rainbow-filled seas.

Enchanted Mermaid Steffi Swap Toy

Enchanted Mermaid Steffi Swap Toy | Image

I recently got my hands on the Steffi Love Swap Mermaid toy from Simba Toys. As a mermaid enthusiast, I couldn’t wait to play with this little beauty in my daily life. Just like the highlights mentioned, Steffi’s tail fin is covered in sequins that change color when you run your hands over it, creating a magical underwater experience. What stood out for me was the fact that she has real legs hidden under the fin, which added a unique touch to the toy.

The two included colored hair strands to attach to Steffi’s hair for extra sparkle were a nice addition, making my mermaid look even more dazzling. However, I did encounter one downside — the glitters on the tail were prone to falling off. While this didn’t affect the overall play experience, it was a bit disappointing to witness.

In conclusion, the Steffi Love Swap Mermaid is a charming toy that brought joy to my mermaid-loving heart. With its unique features and affordable price, it’s definitely a contender for a fun and inexpensive addition to any child’s toy collection.

Disney Princess Ariel & Sisters Storybook Set: Enchanting Mermaid Toys

Disney Princess Ariel & Sisters Storybook Set: Enchanting Mermaid Toys | Image

I recently came across the Disney Princess Ariel & Sisters Storybook set, and I must say, I was pleasantly surprised by the quality and attention to detail this product brings. Fans of The Little Mermaid movie will love having the Ariel mermaid doll in her signature look, complete with her six mermaid sisters.

One of the features that stood out to me was the ability to collect all of the Disney Princess Storybook sets, making it an exciting option to expand a child’s collection of toys. The dolls are beautifully designed, with their signature colors and details from the movie. The only downside I encountered was that the mermaid dolls aren’t very sturdy and tend to fall apart easily, especially for younger children who may play roughly with them. However, overall, the product has definitely exceeded my expectations.

In summary, the Disney Princess Ariel & Sisters Storybook set is a lovely addition to any collection of Disney toys for children. It offers the opportunity to bring the magic of The Little Mermaid to life and creates endless hours of imaginative play. Just be sure to handle them with care, as their fragile nature may pose a challenge for some families.

Disney Princess Ariel’s Light-Up Sea Carriage Playset for Imaginative Adventures

Disney Princess Ariel's Light-Up Sea Carriage Playset for Imaginative Adventures | Image

Dive into adventures beneath the sea with the Little People Disney Princess Ariel’s Light-Up Sea Carriage. This adorable push-along playset is a musical delight, featuring characters like Ariel, Flounder, and Sebastian. The carriage itself lights up and plays the iconic “Under the Sea” melody when you press down on Sebastian.

Kids will have a blast pushing the carriage around or playing with the delightful Little People figurines. The sturdy design ensures that it lasts, while the cute characters and music make it a hit for fans of The Little Mermaid. Give your child’s imagination a splashy adventure with this fun and engaging little set.

Enchanting Mermaid Doll with Removable Tail

Enchanting Mermaid Doll with Removable Tail | Image

Imagine my little friend’s excitement when she stumbled upon the Finley the Mermaid doll in our playroom. With her enchanting long hair, removable cloth mermaid tail, and a plethora of stylish outfits and accessories, Finley quickly became my daughter’s new best friend.

The standout features of this captivating doll were the finely-crafted hair and the articulated joints, allowing for endless playtime scenarios. However, I was a little disappointed by the absence of a plastic tail and the tightness of the shorts that came with her.

Overall, my little one truly adores her Finley the Mermaid doll, cherishing her as a magical and imaginative playmate. With a few minor tweaks, this fantastic toy would be perfect for any child who dreams of life beneath the sea.

Mesmerizing Mermaidz Winter Waves Doll with Glitter-filled Tail

Mesmerizing Mermaidz Winter Waves Doll with Glitter-filled Tail | Image

In the midst of mermaid doll crazes, the Mermaze Mermaidz Winter Waves series stands out with its unique star-shaped glitter in the tail that swirls and shimmers when submerged in cold water. Nera, one of the dolls in this collection, impressed me with her premium purple hair, complete with pink streaks styled in twisted pig tails. Her realistic, glass inset eyes and real eyelashes accompanied by makeup with metallic and glitter eyeshadow added to her enchanting appearance.

Nera’s accessories are a delightful array of moto-jacket inspired cross-body bags, pearl chain belts, and other themed fashion pieces. The inclusion of a “shell” phone, mug, and faux makeup added to the play value. All of these details make Nera a truly interactive and engaging companion for children.

What I found disappointing was the lack of a proper guide to care for the glittery tail. It can be a bit troublesome to maintain, and the colors didn’t change as promptly as stated. Moreover, the hair was a bit messy upon arrival, but a quick fix with some hair clips and a good wash made it workable.

Overall, the Mermaze Mermaidz Nera doll is a great buy for any mermaid enthusiast. Despite its minor setbacks, the excitement it brings to the playtime of young children makes it a worthwhile investment.

Buyer’s Guide

Welcome to our buyer’s guide for mermaid toys! In this section, we’ll discuss the important features, considerations, and general advice to help you make the best decision when purchasing a mermaid toy for yourself or as a gift. We’ll cover topics such as materials, size, and age appropriateness, so read on to learn more!

Materials

Mermaid toys can be made from different materials such as soft plastics, silicone, or even fabric. Soft plastic mermaids are great for young children as they are often more affordable and can withstand light play. Silicone mermaids, on the other hand, tend to be more durable and lifelike, making them ideal for older children or collectors. Fabric mermaids are typically for display purposes only, as they are not designed for play.

Size

Consider the size of the mermaid toy in relation to the intended user. If it’s for a child, a smaller mermaid would be more appropriate and easier for them to handle and play with. However, if it’s for display purposes, a larger mermaid may be more impressive and eye-catching. Be sure to check the product specifications for the exact dimensions.

Age Appropriateness

It’s essential to consider the age appropriateness of the mermaid toy when purchasing. Most mermaid toys are suitable for children aged 3 and up, but some may include small parts that could pose a choking hazard for younger children. Check the product’s packaging or description for age-related warnings and recommendations.

Additional Features

Some mermaid toys come with additional features such as lights, sounds, or removable accessories. Consider whether these features are important to you or the intended user. Lights and sounds can enhance the play experience, while removable accessories can provide extra fun and customization options.

FAQ

What are mermaid toys?

Mermaid toys are a type of collectible item or plaything that features characters with the appearance of a mermaid. They can range from small figurines, dolls, or action figures to more detailed sculptures or decorative items. Mermaid toys are often popular among children, but they can also appeal to adults who enjoy collecting or decorating their homes with unique sea-inspired items.

Mermaid toys can be found in various styles, materials, and price ranges, making them accessible for people with different budgets and preferences. Some popular types of mermaid toys include plush toys, bath toys, figurines, dolls, and even jewelry. They are typically designed with a whimsical, vibrant aesthetic, featuring colorful scales, flowing hair, and other fantastical details.

What are some popular brands that make mermaid toys?

Several well-known brands produce and sell mermaid toys. Some of these include Mattel’s Fisher-Price and Barbie product lines, Hasbro’s My Little Pony, and Disney Store’s wide range of mermaid-themed products. Other notable brands include Playmates Toys, Schylling, and more niche companies that specialize in handmade or artist-designed mermaid items.

It’s essential to consider the brand’s reputation, materials used, and overall quality when purchasing mermaid toys. Some brands focus on safe, non-toxic materials, while others may source cheaper or potentially hazardous materials. Researching the brand and reviewing customer feedback can help you make an informed decision before purchasing.

What makes mermaid toys collectible and desirable?

Mermaid toys can be collectible and desirable for various reasons. Some of the factors that contribute to their appeal include unique designs, limited availability, and rarity. Since mermaids are often depicted in fantastical or mythical contexts, collecting toys featuring unusual or detailed representations can be appealing to enthusiasts.

Additionally, many mermaid toys are part of larger collections or series. These can be sought after by collectors who aim to complete each set or collection. Limited-edition or special-release items can also increase the value and desire for certain mermaid toys, as they may not be widely available for purchase. Finally, mermaid toys may appeal to fans of a particular movie, television show, or book series, further bolstering their popularity and desirability as collectibles.

Do mermaid toys cater only to children or are they also suitable for adults?

Mermaid toys can cater to both children and adults, albeit with varying degrees of appeal depending on the individual’s age and interests. Collectible mermaid toys, such as figurines or sculptures, often target an adult audience due to their higher price points and more intricate detailing. These items may be displayed in a home or office setting as a conversation starter or as a decorative accent.

On the other hand, mermaid toys that focus on play and interactivity, like dolls or plush toys, are typically geared towards children. Still, some of these items can be enjoyed by adults who appreciate the nostalgia or imaginative aspect of mermaid-themed playthings. Ultimately, the suitability of mermaid toys for adults or children depends on the specific item’s design, purpose, and intended audience.

Where can I find mermaid toys for sale?

Mermaid toys can be found for sale in various places, both offline and online. Specialty toy stores, online marketplaces like Amazon or Etsy, and retail websites from popular toy brands often carry a selection of mermaid-themed items. It’s essential to research and compare prices to ensure you’re getting a fair deal on the products you’re interested in.

Additionally, some independent artists and crafters may create and sell their handmade mermaid toys at local craft fairs or online platforms like Etsy. Supporting independent creators can result in finding unique and one-of-a-kind mermaid toys that may not be available elsewhere. Checking online forums or social media groups dedicated to mermaid enthusiasts can also provide insights on where to find specific mermaid toys or collectibles.

How can I identify a high-quality mermaid toy?

When looking for a high-quality mermaid toy, several factors should be considered. The brand reputation, materials used, and overall craftsmanship can all affect the quality of the product. Research the brand to ensure they have a good track record for safety and quality, and check customer reviews for feedback on the specific item.

Examine the materials used in the construction of the toy. For example, if the mermaid figurine is made of metal or resin, this can indicate a higher-quality piece. In the case of mermaid dolls, soft fabrics, and realistic details contribute to the overall quality of the toy. It’s also essential to consider factors like safety, durability, and overall fit for the intended user, particularly if the toy is intended for children or will be used frequently.

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